Decoco has recently completed a new direct marketing communication commission with our client BodyWorksWest, a members’ health club & spa in Notting Hill, London. This commission saw Decoco produce four kinds of trial vouchers, with 40,000 being delivered across West London over the coming months.
Further direct marketing communications for BodyWorksWest delivered
This direct marketing promotion sees a continuation of similar work with BodyWorksWest following last year’s promotions to entice new club members.
This years’ trial vouchers feature sharp images highlighting the facilities on offer, further promoting the corporate identity evolved by Decoco, to ensure the vouchers are as appealing as possible. The A6 vouchers are printed on a 350gsm silk paper stock and are matt laminated on both sides. There is a perforated die cut around the pop out card, including sliver blocking to enhance the quality of this direct marketing. The voucher entitles the recipient to complimentary access to BodyWorksWest’s health club & spa for one day, with the remaining value of their voucher redeemable against the cost of membership at the club.