Hidden behind leafy Westbourne Grove, BodyWorksWest is perfect if you are looking to relax and workout with room to breathe. As a boutique members’ health club in the heart of Notting Hill, BodyWorksWest needed to update their membership pack to truly reflect being the best health club in West London.
The end result is a contemporary-sized brochure, with foil blocking on the front cover and a gatefold centre spread to showcase strong imagery of their gymnasium. The inside spread explains the benefits of membership and the facilities available and allows BodyWorksWest the mechanism to provide further information and the contact details of membership executives. A bold and strong colour palette throughout ensures the key messages of BodyWorksWest are conveyed effectively, whilst not being too heavily overbearing or overly sales-orientated.
This membership pack is part of series of work Decoco’s creative team has undertaken to help the company to re-brand, via a new advertising campaign and website to broaden its current marketing channels. Other elements have included direct marketing, email marketing and printed stationery and promotional material to help BodyWorksWest improve their branding and marketing presence.