How it Works Video - Builders' Conference

Decoco has recently co-produced a new video animation for Builders' Conference explaining to potential new members the benefits of joining the UK's Construction Industry's Premier Data Provider.

Using the streams of Data, Projects and Networking, this 'How it Works' video breaks down what potentially could be a complicated and dry subject into a visual, easily accessible and shareable way.

With a range of benefits available to different members, such as main contractors, sub-contractors and consultants, viewers get a comprehensive understanding of Builders' Conference. The video explains how membership benefits members including forecasting market trends, finding new tender opportunities and networking events.

New membership brochure for BodyWorkWest

Hidden behind leafy Westbourne Grove, BodyWorksWest is perfect if you are looking to relax and workout with room to breathe. As a boutique members’ health club in the heart of Notting Hill, BodyWorksWest needed to update their membership pack to truly reflect being the best health club in West London.

The end result is a contemporary-sized brochure, with foil blocking on the front cover and a gatefold centre spread to showcase strong imagery of their gymnasium. The inside spread explains the benefits of membership and the facilities available and allows BodyWorksWest the mechanism to provide further information and the contact details of membership executives. A bold and strong colour palette throughout ensures the key messages of BodyWorksWest are conveyed effectively, whilst not being too heavily overbearing or overly sales-orientated.

This membership pack is part of series of work Decoco’s creative team has undertaken to help the company to re-brand, via a new advertising campaign and website to broaden its current marketing channels. Other elements have included direct marketing, email marketing and printed stationery and promotional material to help BodyWorksWest improve their branding and marketing presence.

Website and marketing literature for investment bonds

Sounding like a mark from Len Goodman on Strictly Come Dancing, Decoco has recently completed 7 projects. 

Delivered simultaneously, the 7 projects included a new Website, Factsheet and Information Memorandum for 7 investment bonds.  

A consistent visual identity has been created and deployed across all of the bonds. Each website follows a standardised layout and structure content. With the Factsheets providing salient details, the comprehensive Information Memorandums provide all of the detailed information and terms & conditions you would expect associated with a financial product.

Working on 7 projects simultaneously, with a total of 21 combined aspects, certainly posed some challenges, but we reckon Len would give us 10 out of 10!

Please get in touch to discuss how Decoco can assist you with your corporate identity and other aspects of marketing and communications. We’d love to hear from you.

Builders' Conference - Brand Development

Builders’ Conference is the construction sector’s leading Trade Association, but their previous visual identity and website lacked punch.

Through our freelance design coordination and web management service, Decoco worked with Builders’ Conference and their preferred web developer and design agency to develop a new fresh visual identity and website.

Their bold new visual identity modernises their brand, moving away from the use of a traditional crest. A fresh direction was required to provide a distinct brand identity. In a marketplace dominated by the likes of Glenigan and Barbour ABI, Builders’ Conference now have a renewed, strong visual identity to develop their brand and marketing.

Their new website offers members and prospective members a clean, approachable and logical layout providing data, projects and networking information. With new features, such as live chat, market insight, blog and jobs board, Builders’ Conference can now expand their digital presence and offer their members even greater benefits. Visit their new site

DYK? Magazine for calfordseaden

Guy Woodward, Director of Decoco, keenly remembers the first edition of Did You Know? - the company magazine produced by calfordseaden. As a new Marketing Management post-graduate from Cheltenham, one of Guy's first tasks at the Practice (then Calford Seaden Partnership) was to establish it!

Nearly 20 years later and the publication is still going strong, albeit (and thankfully) it has evolved. 

Now regularly working with calfordseaden on their marketing, communication and event activities, Decoco was commissioned to co-author the Summer edition of DYK? Researching and writing some articles and assisting Partners to draft others, this issue covers Building Information Modelling, zero carbon offset, construction quality, the award winning St Bedes residential development,  off site manufacturing and more.

Working on a style developed at the time of calfordseaden's rebrand (a commissioned also delivered by Decoco), calfordseaden produced in-house the final visual product for this edition of DYK? The final publication is available here.

Exhibition Stand for Axis Europe

Axis Europe have recently exhibited at the South East's leading conference & exhibition for the affordable housing sector in Brighton, East Sussex at the Brighton Centre. Decoco were commissioned from the start of the project to deliver the design & installation of their exhibition presence. 

Utilising the full 3m x 3m space through rigid PVC foamex wall graphics the stand provided Axis Europe with clear & defined promotional messaging .

Overboarding the usually very drab header boards with bespoke panels certainly made their normal shell-scheme display stand out from the crowd.

And a 180cm diameter inflatable branded exhibition sphere, floating above their stand, also helped!  

Update - Chartered Institute of Housing South East have recently issued the 2017 conference dates as Monday, 6th to Wednesday, 8th March 2017. The conference and exhibition will be again hosted at the Brighton Centre, Brighton.
Decoco can certainly help with your exhibition plans for CIH SE Conference 2017, including with the concept design, graphics and exhibition stand production & installation. For an initial chat, please do not hesitate to get in touch.

New brochure for Contemporary Garden Rooms company

Collaborating with a creative design team, Decoco have recently produced a new brochure for contemporary garden building company, Harrison James. This bright and striking brochure showcases a number of their completed garden buildings through a simple and clean layout. This approach allowed the photography of their recent work to speak volumes about their service and product offering. The brochure’s written content explains their customer service ethos, details how their garden rooms are designed & built for their customers individually and provides effective calls to action.

Brochure brief written and design & production coordinated by Decoco

Working with their existing corporate identity, Decoco wrote the design brief, used existing editorial content and edited this for the brochure and coordinated the design & production stages. The new brochure, printed to a high standard on a 250gsm silk paper stock, with a matt lamination to the outer covers, will be used by Harrison James at their show site, located at Old Barn Nurseries, Dial Post, near Horsham, West Sussex, and for other promotional purposes. 

Your marketing communications

Well crafted communication should engage and inspire. Communication in all its forms is fundamental to the success of your marketing, and ultimately, your business. Please get in touch to discuss how Decoco can assist you with your marketing communications. We’d love to hear from you –

New Commission: Direct Marketing Communications

Decoco has recently completed a new direct marketing communication commission with our client BodyWorksWest, a members’ health club & spa in Notting Hill, London. This commission saw Decoco produce four kinds of trial vouchers, with 40,000 being delivered across West London over the coming months.

Further direct marketing communications for BodyWorksWest delivered

This direct marketing promotion sees a continuation of similar work with BodyWorksWest following last year’s promotions to entice new club members.

This years’ trial vouchers feature sharp images highlighting the facilities on offer, further promoting the corporate identity evolved by Decoco, to ensure the vouchers are as appealing as possible. The A6 vouchers are printed on a 350gsm silk paper stock and are matt laminated on both sides. There is a perforated die cut around the pop out card, including sliver blocking to enhance the quality of this direct marketing. The voucher entitles the recipient to complimentary access to BodyWorksWest’s health club & spa for one day, with the remaining value of their voucher redeemable against the cost of membership at the club.